Home is a place of a great emotional significance for individuals. Thus, we should use both cognitive and emotional reasoning to motivate energy retrofit. In this presentation, I will explain how to use home-meanings to understand the emotional end of the decision spectrum.
Join us for a webinar to explore this subject on Tuesday 11th June led by Yekatherina Bobrova.
Yekatherina is Research Associate in Energy Demand Reduction Policy at the Environmental Change Institute (ECI), University of Oxford. She joined ECI to undertake research in projects under the overall theme of ‘Demand/ supply policy asymmetry’, which formed part of the Theme ‘Policy and Governance’ in the Centre for Research into Energy Demand Solutions (CREDS). Yekatherina holds a PhD in Social Science and System Dynamics from University College London (2020), which focused on the demand side of the sustainable energy transition in the UK owner-occupied housing stock.
AECB members and Passive House Plus subscribers attend for free. Non-members can purchase a ticket for £35 ex VAT.





